Subscription and sample boxes aren't new, but the Libbie Club is one with a bit of a twist. It was launched last year by the people behind Latest In Beauty, who actually do fairly decent beauty boxes; most contain a good ratio of full size to sample size products. For control freaks like me (at least when it comes to beauty products) is that there are no surprises! I liked their previous Caudalie box, and British Beauty Blogger's Dream Box III was full of products I still use today.
The difference with the Libbie Club (UK and Ireland only) is that after you pay the £20 joining fee, you receive your first box and get the subsequent boxes for free... but only if you review the products and, most importantly, share the offers from your personal Libbie Club page in order to "convert" other buyers.
I am of two minds about this. On the one hand, it rewards people who have the social capital to be able to "convert" potential customers, whether that be through social media, a blog, or word of mouth. On the other, it seems a little unfair that someone who converts 200 people ends up with the same reward (i.e. next month's box) as someone who converts two. I suppose it levels the playing field! Granted, they do reward top sellers with more products, and there may be other kinds of rewards as well that I'm not aware of yet.
Hint #1: once you hit the "share" button, the site counts it as sharing - you don't actually have to hit Tweet, post to Facebook or email anyone.
I feel a bit ick about trying to "sell" to family and friends, which is why I've limited any sharing to my twitter (@brushandbullet). I'm also hesitant to push it on my Instagram or here on the blog -- there's a reason I haven't approached PR companies and brands, as I like the freedom from obligation (even if I wouldn't be paid, I feel like there would be a different level of expectation if I was being sent free product). But hey! At least it's a different story from direct selling for brands, or multi-level marketing.
One issue I have is that products sell out, and the popular ones do so quickly! Like, I would have recommended the Nude Skincare Double Dose of Genius kit (my short review here) but it was gone by the time I went to share the offer (it was a good one too -- basically half the retail value for the amount of product). There's no indication when, or indeed if the product would be coming back into stock.
Hint #2: purchasing from your own page counts as a sale! Which is how I got the April box -- I got the Becca Beach Tint in Watermelon which comes with a free Palm Breeze lip gloss.
Another issue: there doesn't seem to be the functionality to add a review for products which you can buy separately (the Becca Beach Tint is an example). I quite liked writing the short reviews (no direct link, but click through and you'll see "My Reviews") and it would be good to be able to do so for all products, not just the ones that came in the monthly boxes. I generally spend between five to eight hours on each or my blog posts, including conception, research, photography, writing, and editing, and I feel like short reviews like those pose less of a mental barrier. I'm not as precious about the writing and I think it's encouraging me to do more with my blog.
The thing is? I legitimately like the products I've received from The Libbie Club so far. The Nude travel size kit was a win. Ciate London's Mistress is my first ever jelly finish nail polish, and I'm definitely going to look for more (shame the shareable offer is for a £30 "Mani Must Have" kit; the polish comes free with it). The Eyeko Fat Liquid Eyeliner would work well for me in the winter when I don't have oily eyelids! At the moment, it starts smudging about four hours in, but it's an inky, opaque black, applies really smoothly, and doesn't lift off when applying over the top of any existing product. (There's currently a free mini mascara offer on that one.)
Hint #3: I found it a little hard accessing my account information. It wasn't immediately obvious to me: click on the "My Account" link on the left hand side bar to edit your profile and see past orders.
The Hero Project has launched only two products so far. I really like the Glow Drops from the April box (a dry-touch blend of ten oils which smells predominantly of rose and geranium to me), and the Hyasoft Instant Moisture Boost from the March box is a nice little addition to my current nightly routine.
I haven't decided whether I'll buy something to qualify for the next box yet, although I've got my eye on the Caudalie Instant Detox Mask (it's 20% off and the best price I've seen on UK sites).
What do you think -- would you think about joining something like this? Have you ever bought stuff off an acquaintance's recommendation? That's what I read blogs for, but there are definitely bloggers I trust more than others!
Flashback: read my thoughts on beauty boxes from all the way back in 2014!